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Start by correcting bugs as quickly as possible. An email address or a help form on the app itself will do. Last but not least, it is essential to try getting other people to mention or talk about your app.
This will reinforce your brand awareness and reputation, which will inevitably bring you more downloads. Going to the media is a great technique to drive attention.
The first thing you should do is to build a complete press kit including some visual and written materials download URL, app icon, screenshots, boilerplate, PDF presentation, etc. Make your assets as attractive and engaging as possible. The next step will be to send a great press release to all tech journalists and influencers that you can find. Try reaching out by email.
The point is to convince them to talk about your app. If your app is not live yet, give them access to your beta version. Describe and explain why your app is one of a kind and why they should cover it over an article. Reach out to bloggers who could find your app interesting for their audience. Use a creative and unique pitch to build a strong relationship with them.
Hopefully, they will love your app and expand your reach by showcasing it in their upcoming articles or videos. Finally, you might want to try to get your app reviewed on various specific websites. Check this list of app review websites for iOS and Android apps to see which sites would be most relevant for your target audience, before launching a campaign to have your app featured.
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It helps you to save your battery and your eyes as well as the back light of your monitor. If you find your desktop, screen, or monitor too bright, you can make it lighter; if you find your display device too dim, you can make it brighter by changing the brightness level slider in the application window of this utility. This piece will seek to briefly summarize the situation, but more importantly, to examine just why such a stark contrast to years gone by has taken pace.
In considering the case for declining app downloads, the first figure to feature comes from data dealing with devices in the USA:. Looking at the data specifically however, there is an interesting trend at play: Instances of Facebook app downloads have dropped to the point where they are now eclipsed by Snapchat. On the other hand, Facebook Messenger , while also dropping significantly, is higher than both. Given the news that Facebook now plans to make Messenger mandatory for messaging, it can be expected that the figure will either 1 spike or else 2 drop even further with users being angry at the prospect of needing a separate app just to text their friends.
Aside from Snapchat, Uber and Airbnb are the only other apps to see an increase YoY, which serves to indicate the growing trend of crowd-sourced services. Still, the take away here is likely that the majority of apps listed are in download decline for the simple fact that they are so common.
The second piece of data, the above table, reinforces this trend with more specific numbers to go on. Here things look less lethargic, though there is still some modest decline in downloads to speak of. Whatsapp, Messenger, and Facebook are all seeing decreases while Snapchat, Instagram, and Uber continue to climb. Since the beginning of the modern smartphone era, users have been devouring apps.
And yet, even the once mighty — Angry Birds and Farmville — have become relics of the past, something that Rovio and Zynga no doubt lament. Even on an overall picture, ever since its inception, Android users have been shown to spend less on app purchases. This was once a product of a simply lackluster lineup, but in the years since Android first debuted, it has more or less caught up to iOS, at least with respect to phone software.
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